Course Offerings
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Fall 2024▲
See complete information about these courses in the course offerings database. For more information about a specific course, including course type, schedule and location, click on its title.
Foundations of Entrepreneurship and Business
BUS 160 - Daunt, Anushka
An interdisciplinary introduction for students who are interested in entrepreneurship and in perhaps someday starting, owning or running their own businesses, or pursuing an entrepreneurial career inside of others' organizations. Although entrepreneurship is a creative process, it also requires specific skills, knowledge, and tools to enhance the probability of success. This course helps students explore all aspects of developing ideas for new business ventures, including nonprofits or social entrepreneurship, including starting on the actual process of pursuing ideas and working with others in small teams. Through this lens of entrepreneurship, students receive an introduction to all of the primary aspects of business. Not open to BSADM or ACCT majors. Not open to students who have previously taken BUS 195A: Foundations of Management and Entrepreneurship.
Washington and Lee Student Consulting
BUS 197 - Tanlu, Lloyd J.
This co-curricular student organization provides pro bono consulting services to businesses and not-for-profits. Experiential learning draws from business fields, such as marketing, finance, accounting, e-commerce, database management, business strategy, and human resources. In addition to working on various projects, students gain experience managing the organization. Graded Satisfactory/Unsatisfactory only. Students must participate in a competitive application process in order to participate.
Entrepreneurship Field Consulting Experience
BUS 198 - Margalus, Jayson
This co-curricular student organization provides pro bono consulting services to entrepreneurial businesses and entrepreneurial not-for-profits. Experiential learning draws from business fields, such as marketing, finance, accounting, e-commerce, database management, business strategy and human resources. Students gain real world experience through writing business plans, marketing plans, and strategic plans for real-world ventures. Graded satisfactory/unsatisfactory only. Students must participate in a competitive application process in order to participate. May be repeated for credit.
Fundamentals of Business Analytics
BUS 202 - Frimpong, Bright
Business analytics allows for the conversion of raw data into actionable real-world insights. We'll build a foundation of knowledge in the fundamentals of statistics and data science using business data to formulate key metrics. We'll use a programming language to summarize and visualize data, interpret patterns, infer population parameters, explore relationships among variables, and make forecasts. No prior programming experience is expected.BUS 202 will count towards the statistics requirement of both the business administration and accounting majors (currently also satisfied by INTR 202, ECON 202, MATH 118, etc.). It will also count towards the statistics requirement of the Data Science minor. As is the case with INTR 202, etc., BUS 202 serves as a pre- or co-requisite for FIN 221. Due to contact overlap, students may take only one of the following courses for degree credit: BUS 202, INTR 202, ECON 202, MATH 118. Students who have already taken CBSC 250 should not take any of these other?courses.
Fundamentals of Business Analytics
BUS 202 - Hu, Lingshu
Business analytics allows for the conversion of raw data into actionable real-world insights. We'll build a foundation of knowledge in the fundamentals of statistics and data science using business data to formulate key metrics. We'll use a programming language to summarize and visualize data, interpret patterns, infer population parameters, explore relationships among variables, and make forecasts. No prior programming experience is expected.BUS 202 will count towards the statistics requirement of both the business administration and accounting majors (currently also satisfied by INTR 202, ECON 202, MATH 118, etc.). It will also count towards the statistics requirement of the Data Science minor. As is the case with INTR 202, etc., BUS 202 serves as a pre- or co-requisite for FIN 221. Due to contact overlap, students may take only one of the following courses for degree credit: BUS 202, INTR 202, ECON 202, MATH 118. Students who have already taken CBSC 250 should not take any of these other?courses.
Marketing Management
BUS 211 - Fox, Gavin L.
An exploration of strategic marketing. The focus of the course is on the analysis of a firm's current marketing strengths and weaknesses and the development of a strategic plan to capitalize on key opportunities. Topics include environmental analysis, market segmentation, targeting and positioning, and management of the marketing mix. Throughout the course, significant attention is devoted to international issues, the interrelationships between marketing and other disciplines, and the role of ethically and socially responsible marketing.
Marketing Management
BUS 211 - Bower Maxham, Amanda
An exploration of strategic marketing. The focus of the course is on the analysis of a firm's current marketing strengths and weaknesses and the development of a strategic plan to capitalize on key opportunities. Topics include environmental analysis, market segmentation, targeting and positioning, and management of the marketing mix. Throughout the course, significant attention is devoted to international issues, the interrelationships between marketing and other disciplines, and the role of ethically and socially responsible marketing.
Management and Organizational Behavior
BUS 217 - Schatten, Jeffrey M.
A study of management in modern organizations. This course examines the factors which influence individual, group, and firm behavior in the context of the workplace. Topics covered include individual differences, motivation, leadership, business ethics, group behavior, decision making, and organizational design and change. Preference to BSADM, ACCT, JMCB or JMCS majors OR ENTR minors during first round of registration. No sophomore registrations until the winter.
Management and Organizational Behavior
BUS 217 - Bower Maxham, Amanda / Hoopes, Charlotte L.
A study of management in modern organizations. This course examines the factors which influence individual, group, and firm behavior in the context of the workplace. Topics covered include individual differences, motivation, leadership, business ethics, group behavior, decision making, and organizational design and change. Preference to BSADM, ACCT, JMCB or JMCS majors OR ENTR minors during first round of registration. No sophomore registrations until the winter.
Foundations of Business Communication
BUS 220 - Cowan, Michelle N.
This course provides a realistic balance between communication theory and business practice emphasizing business writing, oral presentations, nonverbal communication, cross-cultural communication, the small-group process, and the impact of ethics and technology in a business setting. Students will practice several different types of business communication individually and collaboratively, including reports, memos/emails, pitches, and presentations. To excel in this course, you will not only need to create appropriate business communications but also be able to explain your choices according to the principles we will discuss.
Foundations of Business Communication
BUS 220 - Coulter, Amanda B. (Andi)
This course provides a realistic balance between communication theory and business practice emphasizing business writing, oral presentations, nonverbal communication, cross-cultural communication, the small-group process, and the impact of ethics and technology in a business setting. Students will practice several different types of business communication individually and collaboratively, including reports, memos/emails, pitches, and presentations. To excel in this course, you will not only need to create appropriate business communications but also be able to explain your choices according to the principles we will discuss.
Seminar in Management: Intellectual Property
BUS 304C - Bowden, Nathan P.
In the modern business world, many of the most valuable assets that a company possesses may also be some of its least visible ones: They are the ideas and innovations that set the company apart from its competitors. Developing and protecting these assets, commonly known as “intellectual property” (IP), is now essential for success in nearly every industry. From the computer coding that brings your favorite apps to life, to the captivating designs of your favorite gadgets, to the unique logos around which your favorite brands have built their identities, intellectual property is everywhere and is indispensable. This course will introduce students to the four main types of intellectual property--patents, trademarks, copyrights, and trade secrets--and show them how the law can be used to create and manage these valuable assets, to protect them from being lost or stolen, and to recover from other competitors and others who use them without permission.
Special Topics in Entrepreneurship: Makers' Workshop
BUS 308D - Margalus, Jayson
This course delves into diverse methodologies of creation, encompassing both material and immaterial forms. Through instruction in both low and high-fidelity prototyping across digital and physical mediums, students will acquire foundational knowledge spanning from clay modeling to digital fabrication, and from software programming to firmware development, along with wireframing and vector design. The program will conclude with the students crafting an artifact that synthesizes their acquired knowledge in creative making, resulting in the design of a toy tailored for a specific demographic.
Database Management for Business
BUS 315 - Larson, Keri M.
An introduction to the theories, concepts, features, and capabilities of database management systems in a business environment. This course provides a greater understanding of how to design, develop and access database-driven business applications and emphasizes the use of database-management systems in real-world business settings and how this technology can be applied effectively to solve business problems. In this project-oriented course, students acquire the skills to document, design, create, test, and access a fully functional Oracle business database application. No prior programming or application development experience is assumed. Preference to BSADM majors during first round of registration.
Cross-Cultural Leadership
BUS 332 - Gilbert-Olson, Elisabeth K.
The increased interdependence of global markets brings disparate cultures together in ways that were unimaginable to previous generations. The differences that are inherent to diverging cultures produce tension for business leaders and global citizens. But these same differences provide leaders the chance to draw on collective creative forces to enact changes that open up new and exciting opportunities. This course explores how leaders deal with these challenges and opportunities by drawing on research from a wide range of academic disciplines including management, psychology, anthropology, sociology, and political science. Students wrestle with a broad set of perspectives addressing cultural values and how these values impact the way in which leaders operate. In turn, embedded in this course is a leadership development component, in which you will emerge with a better understanding of your own capacities and opportunities as an emerging leader.
Managing Uncertainty
BUS 335 - Schatten, Jeffrey M.
Uncertainty abounds. Will AI usher in an era of peace and prosperity or will we be servants to our robot overlords? Given human biases, can one even make a rational decision? In this interdisciplinary class, drawing on the psychology that underpins decision sciences, we will explore how to more effectively plan for and make sense of a fast-changing business, financial, technological and political landscape.
Business Ethics
BUS 345 - Adams, Joel
An examination of the moral and ethical issues associated with management policy and executive decisions. The course examines the basic approaches to moral reasoning, macro-moral issues concerning the justice of economic systems, and micro-moral issues, such as the following: conflict of interest, whistle blowing, discrimination in employment, product safety, environment, and advertising. Preference to BSADM, ACCT, or JMCB majors OR ENTR minors during first round of registration.
Rogue Marketing
BUS 374 - Coulter, Amanda B. (Andi)
Explores the business of entertainment, with a focus on the artist as entrepreneur. Students study the ecosystem of the entertainment industry, answering questions such as how deals are made, how projects get greenlit, and who owns the rights to an individual's art and AI. The class works with real-world independent artists in finding rogue digital marketing approaches for clients with limited budgets.
Social Entrepreneurship
BUS 381 - Landry, Emily
Social entrepreneurship is an approach to creating system-level change though the application of entrepreneurial thinking and problem solving to social ventures, non-profit organizations, government institutions, and non-governmental organizations to create economic, environmental, and social value for multiple stakeholders. The purpose of this class is to (a) introduce students to the strategic thinking that forms the foundation of successful entrepreneurial ventures, (b) engage students in the application of these strategic tools and frameworks through case analyses and discussion, and (c) to encourage students to change the world in a meaningful way by thinking about a social venture of their own.
Strategic Management
BUS 398 - Hess, Andrew M. (Drew)
A capstone course designed to expose students to a strategic perspective on global issues that impact the firm. Integrative in that it draws on concepts from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations. Practical problem-solving skills are emphasized. Case analysis and/or computer simulation are used extensively in oral presentations and written cases. Limited to BSADM, ACCT, or JMCB majors. Not open to students who have taken or are currently enrolled in ACCT 398.
Strategic Management
BUS 398 - Thakur-Wernz, Pooja
A capstone course designed to expose students to a strategic perspective on global issues that impact the firm. Integrative in that it draws on concepts from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations. Practical problem-solving skills are emphasized. Case analysis and/or computer simulation are used extensively in oral presentations and written cases. Limited to BSADM, ACCT, or JMCB majors. Not open to students who have taken or are currently enrolled in ACCT 398.
Entrepreneurship
BUS 399 - Margalus, Jayson
A capstone course designed to expose students to a strategic perspective on business challenges in the context of entrepreneurial firms. Integrating concepts and analytical tools from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations, this seminar helps students develop the knowledge, skills, and abilities necessary to excel in either new ventures or in today's increasingly entrepreneurial corporate environments. Among other activities, students learn from case studies, class discussions, and working together to develop and present a business plan. Limited to BSADM majors and ENTR minors. Not open to students who have taken or are currently enrolled in ACCT 398.
Directed Individual Study
BUS 401 - Margalus, Jayson
The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest. Credits may not be used toward the major requirements in business administration. Prerequisites vary with topic.
Spring 2024▲
See complete information about these courses in the course offerings database. For more information about a specific course, including course type, schedule and location, click on its title.
Washington and Lee Student Consulting
BUS 197 - Tanlu, Lloyd J.
This co-curricular student organization provides pro bono consulting services to businesses and not-for-profits. Experiential learning draws from business fields, such as marketing, finance, accounting, e-commerce, database management, business strategy, and human resources. In addition to working on various projects, students gain experience managing the organization. Graded Satisfactory/Unsatisfactory only. Students must participate in a competitive application process in order to participate.
Seminar in International Business: Understanding ESG and Corporate Sustainability
BUS 305C - Christiansen, Anne Mette E.
This class is an introduction to ESG and corporate sustainability. The class looks at the new trends and requirements that are emerging worldwide. The class topics include issues related to the circular economy, climate change, and biodiversity.
Seminar in Management Information Systems: User Generated Content: Analytics and Insights
BUS 306D - Hu, Lingshu
Understanding user-generated content (e.g., social media posts, customer reviews) is essential for individuals and businesses aiming to maximize their online presence, engage with their audience, and make informed, data-driven decisions. Throughout this course, students will explore theories related to user-generated content analytics and develop hands-on skills, including statistical models and machine learning algorithms, to leverage the potential of data. These skills enable them to gauge the impact of business campaigns, optimize content, and enhance overall marketing strategies. Prior experience with a programming language is not required but encouraged.
Understanding Emerging Economies
BUS 362 - Thakur-Wernz, Pooja
This course integrates the disciplines of international business and strategic management to study emerging economies. The course adopts both a macro-level approach to examine the overall country environment and a microlevel approach to understand the strategies adopted by firms operating in these countries. Topics covered include opportunities and threats in emerging economies, differences between emerging and developed economies, innovation, and technological catch-up. This Spring Term course will end with a site visit to International Monetary Fund (IMF) and World Bank in Washington D.C. The goal of this visit is to understand how these two supranational organizations are engaged in emerging economies.
Alchemy of Innovation: From Concept to Incubator Gold
BUS 387 - Margalus, Jayson
A unique four-week Spring Term course that immerses students in an interdisciplinary learning experience within a startup incubator, such as Bosch's Chicago Connectory and others. Students work with industry professionals on design and prototyping projects, engaging with cutting-edge technology to develop valuable entrepreneurship, design thinking, and prototyping skills. This hands-on course exposes students to real-world applications and fosters connections with industry leaders.
Supervised Study Abroad: Sustainable Development and Social Entrepreneurship: Cuba in the 21st Century
BUS 390C - Landry, Emily / Casey, James F. (Jamie)
Students will spend the first week, on campus, learning about the history of economic development in Cuba and the recent introduction of market reforms with an emphasis on social entrepreneurship. For the next two weeks, students will have the opportunity to learn from economists, marine scientists, tourism experts, and entrepreneurs based in Havana. We will visit several National Parks and learn about potential collaborative opportunities for Washington and Lee and University of Havana students and faculty. The final week, we will return to campus, and students will continue learning about Cuba as they prepare posters for the Washington and Lee community to be presented at the Spring Term Fair.
BUS392-01/GERM392-01 Layered Berlin: German Culture and the Social Market Economy
BUS 392 - Hess, Andrew M. (Drew) / Youngman, Paul A.
Same as BUS 392. A four-week course taught abroad that offers students a true immersion in German language, culture, and business environment. In order to give students a complete understanding of contemporary Germany, we integrate a literary-historical analysis of the country's rich history from 1848 to the present day with an introduction to German social and economic system that focuses on stakeholder-centric business and sustainability principles. Through an exciting mix of literary fiction, historical readings and cases, film screenings, along with corporate and cultural site visits, students gain an understanding of the interdependence between big "C" Culture and business culture.
Winter 2024▲
See complete information about these courses in the course offerings database. For more information about a specific course, including course type, schedule and location, click on its title.
Foundations of Entrepreneurship and Business
BUS 160 - Daunt, Anushka
An interdisciplinary introduction for students who are interested in entrepreneurship and in perhaps someday starting, owning or running their own businesses, or pursuing an entrepreneurial career inside of others' organizations. Although entrepreneurship is a creative process, it also requires specific skills, knowledge, and tools to enhance the probability of success. This course helps students explore all aspects of developing ideas for new business ventures, including nonprofits or social entrepreneurship, including starting on the actual process of pursuing ideas and working with others in small teams. Through this lens of entrepreneurship, students receive an introduction to all of the primary aspects of business. Not open to BSADM or ACCT majors. Not open to students who have previously taken BUS 195A: Foundations of Management and Entrepreneurship.
Washington and Lee Student Consulting
BUS 197 - Oliver, Elizabeth G.
This co-curricular student organization provides pro bono consulting services to businesses and not-for-profits. Experiential learning draws from business fields, such as marketing, finance, accounting, e-commerce, database management, business strategy, and human resources. In addition to working on various projects, students gain experience managing the organization. Graded Satisfactory/Unsatisfactory only. Students must participate in a competitive application process in order to participate.
Entrepreneurship Field Consulting Experience
BUS 198 - Margalus, Jayson
This co-curricular student organization provides pro bono consulting services to entrepreneurial businesses and entrepreneurial not-for-profits. Experiential learning draws from business fields, such as marketing, finance, accounting, e-commerce, database management, business strategy and human resources. Students gain real world experience through writing business plans, marketing plans, and strategic plans for real-world ventures. Graded satisfactory/unsatisfactory only. Students must participate in a competitive application process in order to participate. May be repeated for credit.
Fundamentals of Business Analytics
BUS 202 - Davis, Justin
Business analytics allows for the conversion of raw data into actionable real-world insights. We'll build a foundation of knowledge in the fundamentals of statistics and data science using business data to formulate key metrics. We'll use a programming language to summarize and visualize data, interpret patterns, infer population parameters, explore relationships among variables, and make forecasts. No prior programming experience is expected.BUS 202 will count towards the statistics requirement of both the business administration and accounting majors (currently also satisfied by INTR 202, ECON 202, MATH 118, etc.). It will also count towards the statistics requirement of the Data Science minor. As is the case with INTR 202, etc., BUS 202 serves as a pre- or co-requisite for FIN 221. Due to contact overlap, students may take only one of the following courses for degree credit: BUS 202, INTR 202, ECON 202, MATH 118. Students who have already taken CBSC 250 should not take any of these other?courses.
Fundamentals of Business Analytics
BUS 202 - Hu, Lingshu
Business analytics allows for the conversion of raw data into actionable real-world insights. We'll build a foundation of knowledge in the fundamentals of statistics and data science using business data to formulate key metrics. We'll use a programming language to summarize and visualize data, interpret patterns, infer population parameters, explore relationships among variables, and make forecasts. No prior programming experience is expected.BUS 202 will count towards the statistics requirement of both the business administration and accounting majors (currently also satisfied by INTR 202, ECON 202, MATH 118, etc.). It will also count towards the statistics requirement of the Data Science minor. As is the case with INTR 202, etc., BUS 202 serves as a pre- or co-requisite for FIN 221. Due to contact overlap, students may take only one of the following courses for degree credit: BUS 202, INTR 202, ECON 202, MATH 118. Students who have already taken CBSC 250 should not take any of these other?courses.
Fundamentals of Business Analytics
BUS 202 - Frimpong, Bright
Business analytics allows for the conversion of raw data into actionable real-world insights. We'll build a foundation of knowledge in the fundamentals of statistics and data science using business data to formulate key metrics. We'll use a programming language to summarize and visualize data, interpret patterns, infer population parameters, explore relationships among variables, and make forecasts. No prior programming experience is expected.BUS 202 will count towards the statistics requirement of both the business administration and accounting majors (currently also satisfied by INTR 202, ECON 202, MATH 118, etc.). It will also count towards the statistics requirement of the Data Science minor. As is the case with INTR 202, etc., BUS 202 serves as a pre- or co-requisite for FIN 221. Due to contact overlap, students may take only one of the following courses for degree credit: BUS 202, INTR 202, ECON 202, MATH 118. Students who have already taken CBSC 250 should not take any of these other?courses.
Management and Organizational Behavior
BUS 217 - Gilbert-Olson, Elisabeth K.
A study of management in modern organizations. This course examines the factors which influence individual, group, and firm behavior in the context of the workplace. Topics covered include individual differences, motivation, leadership, business ethics, group behavior, decision making, and organizational design and change. Preference to BSADM, ACCT, JMCB or JMCS majors OR ENTR minors during first round of registration. No sophomore registrations until the winter.
Seminar in Management Info Systems: Applied Artificial Intelligence & Machine Learning
BUS 306A - Hu, Lingshu
Artificial Intelligence and machine learning have played an increasingly important role in society and the business world. This course will teach students to think critically about the implications of AI and machine learning in society, understand the basic technical concepts in the field, and master hands-on skills in applying algorithms to help make business decisions. It will cover unsupervised learning, supervised learning, deep neural networks, and large language models (i.e., ChatGPT) with analyzing numerical, image, and text data. Python will be used to implement machine learning algorithms. While previous exposure to Python or other programming languages is not required, students should be prepared to face challenges in learning programming.
Introduction to Data Science for Business
BUS 314 - Larson, Keri M.
This course covers organizational concerns related to data science such as artificial intelligence, machine learning, predictive algorithms, Big Data, cloud computing, security and privacy, and the digitization of products and processes. Through readings, students develop a strong conceptual understanding of concepts prior to developing technical proficiency in some of them. Students learn SQL and the Exploratory UI (user interface) for R to quickly access capabilities including data wrangling and machine learning without programming. Assignments focus on how organizations can improve decision making and create new business opportunities using Data Science. Not open to students with credit for BUS 316. Students looking for a more advanced business course in data analytics should register for BUS 316. No prerequisite or prior coursework assumed in statistics or programming.
Data Mining for Business Analytics
BUS 317 - Ballenger, Robert M. (Bob)
Data mining is the science of discovering structure and making predictions in large, complex data sets. In the era of e-commerce and information economy, enormous amounts of data are generated daily from business transactions, networked sensors, social networking activities, website traffic, GPS systems, etc. Data-driven decision-making has become essential across a wide variety of functional areas in businesses such as targeted advertising, market segmentation, personalized recommendation, supplier/customer relationship management, product design, credit scoring, fraud detection and workforce management. This course serves as an introduction to Data Mining for students interested in Business Analytics. Students will learn about many commonly-used methods for predictive and descriptive analytics tasks. They will also learn to assess the methods' predictive and practical utility. A prerequisite for this course is the successful completion of an R tidyverse centric data analytics course. Preference to BSADM majors or DS, DSBA, ENTR minors during initial registration.
Business Ethics
BUS 345 - Landry, Emily
An examination of the moral and ethical issues associated with management policy and executive decisions. The course examines the basic approaches to moral reasoning, macro-moral issues concerning the justice of economic systems, and micro-moral issues, such as the following: conflict of interest, whistle blowing, discrimination in employment, product safety, environment, and advertising. Preference to BSADM, ACCT, or JMCB majors OR ENTR minors during first round of registration.
Foundations in Business Law
BUS 348 - Bowden, Nathan P.
An introduction to the law governing the relations between individuals and businesses in commerce, with a focus on exploring issues faced by both established businesses as well as innovation-driven startups. Topics are selected from the law governing business torts, contracts, products liability, intellectual property, employment law, and government regulation of business. Additional selected topics may be chosen in accordance with the interest of course participants. Assignments apply legal theories and legal ethics to actual business disputes and hypothetical situations. Preference to BSADM, ACCT, or JMCB majors OR ENTR minors during the first round of registration. Students may not take both this course and BUS 346.
Foundations of Business Communication
BUS 361 - Cowan, Michelle N.
This course prepares students to be effective communicators in a business environment. Wewill apply theory to the practical challenges of both intraorganizational (e.g., memos, internalreports, project proposals) and external (e.g., request for proposals, client reports) forms ofcommunications. Topics will also include effective deck design, data visualization, projectmanagement, creating messages for diverse audiences, and connecting with stakeholdersacross cultures.
Integrated Marketing Communications
BUS 370 - Bower Maxham, Amanda
Nature and contributions of the elements of marketing communications (e.g., advertising, sales promotions, the Web) in creating brand equity and stimulating demand. A project-oriented course with an emphasis on the strategic application of concepts resulting in an integrated communication plan for products and/or services. Course has a complementary lab component to teach technical skills and reinforce concepts via practicum.
Leadership in Creative Industries
BUS 372 - Bower Maxham, Amanda
This course is designed to provide selected students (5-6) who have already taken BUS 370: Integrated Marketing Communication ("AdClass") with insight and practice in leadership in an applied creative environment as well as increased mastery in a particular field related to advertising. Students in BUS 372 will serve as the leaders ("advisors") to students ("teammates") enrolled in the BUS 370, guiding the project from the initial case study to final communication plan as contained in a submitted plans book and presentation.
Rogue Marketing
BUS 374 - Coulter, Amanda B. (Andi)
Explores the business of entertainment, with a focus on the artist as entrepreneur. Students study the ecosystem of the entertainment industry, answering questions such as how deals are made, how projects get greenlit, and who owns the rights to an individual's art and AI. The class works with real-world independent artists in finding rogue digital marketing approaches for clients with limited budgets.
Design Thinking
BUS 376 - Margalus, Jayson
This course focuses on how to use design thinking to analyze problems and opportunities. The course is rooted in human-centered and ethical design considerations. The content draws heavily from creative writing, studio art, psychology, theater, and branding to help students engage in empathetic design solutions. The course follows the design thinking process developed by IDEO and follows through empathy, definition, ideation, prototyping, and testing. Open to both majors and non-majors.
Strategic Management
BUS 398 - Hess, Andrew M. (Drew)
A capstone course designed to expose students to a strategic perspective on global issues that impact the firm. Integrative in that it draws on concepts from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations. Practical problem-solving skills are emphasized. Case analysis and/or computer simulation are used extensively in oral presentations and written cases. Limited to BSADM, ACCT, or JMCB majors. Not open to students who have taken or are currently enrolled in ACCT 398.
Strategic Management
BUS 398 - Thakur-Wernz, Pooja
A capstone course designed to expose students to a strategic perspective on global issues that impact the firm. Integrative in that it draws on concepts from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations. Practical problem-solving skills are emphasized. Case analysis and/or computer simulation are used extensively in oral presentations and written cases. Limited to BSADM, ACCT, or JMCB majors. Not open to students who have taken or are currently enrolled in ACCT 398.
Entrepreneurship
BUS 399 - Margalus, Jayson
A capstone course designed to expose students to a strategic perspective on business challenges in the context of entrepreneurial firms. Integrating concepts and analytical tools from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations, this seminar helps students develop the knowledge, skills, and abilities necessary to excel in either new ventures or in today's increasingly entrepreneurial corporate environments. Among other activities, students learn from case studies, class discussions, and working together to develop and present a business plan. Limited to BSADM, ACCT, or JMCB majors and ENTR minors. Not open to students who have taken or are currently enrolled in ACCT 398.
Directed Individual Study
BUS 403 - Hoover, Scott A.
The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest. Credits may not be used toward the major requirements in business administration.
Directed Individual Study
BUS 403 - Ballenger, Robert M. (Bob)
The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest. Credits may not be used toward the major requirements in business administration.
Directed Research in Business Administration
BUS 423 - Ballenger, Robert M. (Bob)
This course allows students to independently examine a current research issue in the broad field of business administration. Students will work directly with a faculty member on a current research project and will assume responsibility in one or more major components of the research program, such as: data collection and analysis; literature review and theory development; writing and dissemination of research findings as appropriate. May be repeated for degree credit if the topics are different.