Amanda Bower Charles C. Holbrook, Jr. '72 Professor of Business Administration and Head of the Business Administration Department

Amanda Bower

Holekamp 108
Curriculum Vitae

Professor Bower joined the W&L faculty in July 2002. She teaches courses in marketing management, integrated marketing communications ("AdClass"), and creative strategic planning.

Professor Bower's current research interests include the effects of spokespeople in advertising, consumer perceptions of corporate social responsibility initiatives, consumer use of product instructions, and consumer responses to product return policies. Her work has been accepted by Journal of Marketing, Journal of Advertising, Psychology & Marketing, and Journal of Health Communication, among others. In 2001, she received the Reviewer of the Year award from the Journal of Advertising, and is currently a senior associate editor at JA.

In 1997, she received the University of South Carolina Outstanding Graduate Student Teaching Assistant Award as well as the USC College of Business Administration Outstanding Graduate Student Teaching Award. Prior to coming to W&L, she was an assistant professor at Louisiana State University. In 1999, she received the Tiger Athletic Foundation Undergraduate Teaching Award, and in 2000, she received the Award for Teaching Excellence for Untenured Faculty from the E.J. Ourso College of Business Administration, both at Louisiana State University.

Professor Bower is particularly interested in the relationship between the liberal arts and a business environment, emphasizing an interdisciplinary approach in her courses. She played a leadership role in crafting the revision of W&L's business major, strategically integrating liberal arts courses into the curriculum. She also started the AdLib Conference on W&L's campus, emphasizing the relationship between liberal arts and advertising.


Ph.D., University of South Carolina
B.S.B.A., University of Richmond