Purpose

Free students from the belief that they have to major in any particular field (especially business) in order to be prepared for a career in the applied fields of advertising, marketing, communications, etc.

Inspire students by presenting them with the many possible careers available to them in ad-related fields, as well as fields of application, such as digital or social media.

Empower students to make their own educational choices based on their own interests. AdLib encourages students to choose a major that is of interest to them and demonstrates how that field can lay the groundwork for a career in an ad-related field.

Appreciate the value a liberal arts education can deliver in an advertising-related field.

Prepare students for careers in advertising, marketing and communications by educating them about application procedures and timing, job-search materials and potential career paths. Additionally, provide networking opportunities that help students connect with alumni who may be able to help them secure internships or employment.