Kara Lough '20 Senior Account Coordinator
What have you been doing professionally since graduation?
Since graduating, I have been working at a performance marketing agency in Washington, D.C. I started as a digital marketing coordinator running paid search ads for several clients and then transitioned to a senior account coordinator role. As a senior account coordinator, I am the primary point of contact for my clients, and I develop high-level marketing strategies for four client portfolios currently in three different industries (financial services, health care and education).
What's the most exciting part of your professional work?
The most exciting part of my professional work is the new opportunities and challenges in every day. Not only do I have a multitude of clients across different industries, each has different marketing channels to oversee: paid social ads (Facebook, LinkedIn, Reddit), paid search ads (Google and Bing), search engine optimization (SEO), creative, data and analytics. No day is like the one before at my agency.
How did your studies in SOAN at W&L help prepare you for your work?
I advanced to my senior account coordinator role by being people-savvy and detail-oriented. My SOAN studies allowed me to extensively develop these skills. I am able to excel with client relations and marketing because I can understand relationships and societal influences.