Pam Luecke Professor of Journalism & Mass Communications Emerita

Pam Luecke
Curriculum Vitae

Pam Luecke is a professor of journalism and former head of the Department of Journalism and Mass  Communications at Washington and Lee University.  From 2001 to 2016 she was the Donald W. Reynolds professor of business journalism.

Before joining Washington and Lee, Luecke had a 26-year career in daily newspapers and most recently served as editor and senior vice president of the Lexington (Ky.) Herald-Leader. She also held various editing and reporting positions at The Hartford Courant, The (Louisville) Courier-Journal, and the Louisville Times. During her career, she was supervising editor of two projects recognized with Pulitzer Prizes.


Bagehot Fellow in Economics and Business Journalism, Columbia University, New York, 1986-87
M.B.A., University of Hartford, West Hartford, CT, 1979
M.S., Journalism, Northwestern University, Evanston, IL, 1975
B.A., Philosophy, magna cum laude, Mortar Board, Carleton College, Northfield, MN, 1974


Journalism 371 - Business Reporting
Journalism 372 - Reporting on the Economy
Journalism 351 - Copy Editing for Print and Online Media
Journalism 377 - Media Management
Spring 2011: The Journalist in Fiction and Film

Selected Publications

"Bad News: How America's Press Missed the Story of the Century," book review in Journalism,
October 2011, pages 922-924.

"Nation Goes on its Merry Way to Ruin," The New York Times, June 27, 2011.

"Good angles as interest rates begin to turn,", April 2010

"Data, experts, a good angle can drive foreign trade coverage,", January 2010

"10 ways to sneak business concepts into journalism education,", fall 2009

"Throwing the gray-haireds out with agate tables," The Business Journalist, September-October 2006

"Naked Short Sellers: Are they in? Or Are they out?" The Business Journalist, June-July 2006

"Ethics Code in need of a new code of paint," The Business Journalist, February-March 2006

"Keeping reporters' notes out of court," The American Editor, August-September-October 2005,

"New regulations change the overtime picture," The American Editor, August-September-October 2004,

"What should we teach future journalists?", Poynter Institute, St. Petersburg, Fla., Summer 2003

Professional Experience

  Lexington Herald-Leader, Lexington, Ky.

Editor and Senior Vice President, November 2000 to May 2001
Editor and Vice President, December 1996 - November 2000
Editorial Page Editor, October 1995 - December 1996

  Hartford Courant, Hartford, Ct.

Deputy Managing Editor, January 1995 - September 1995
Assistant Managing Editor/metro, June 1989 - January 1995
Features reporter, June 1975 - July 1979

  The Courier-Journal, Louisville, Ky.

Regional Editor, April 1988 - May 1989
Assistant Regional Editor, January 1988 - April 1988
Special projects reporter, May 1987 - December 1987
Business Editor, June 1984 - May 1987
Business reporter, July 1979 - August 1981

  The Louisville Times, Louisville, Ky.

Business Editor, August 1981 - June 1984

Professional Memberships

Association for Education in Journalism and Mass Communication, Newspaper Division and Media Management and Economics Division

Accrediting Council on Education in Journalism and Mass Communications, member representing Association of Schools of Journalism and Mass Communication; past chair, Accrediting Committee; frequent site-team chair

Institute for Rural Journalism, board member American Society of Newspaper Editors, co-chair of Education Committee, 2009-2010

Society of American Business Editors and Writers

Virginia Coalition for Open Government, Director