Alecia Swasy Donald W. Reynolds Professor of Business Journalism

Reid 117
540-458-8436
swasya@wlu.edu
Curriculum Vitae

Alecia Swasy worked as a reporter and editor at the Wall Street Journal, Tampa Bay Times among other publications prior to earning her Ph.D. at the Missouri School of Journalism in 2014. She was previously the Tom and June Netzel Sleeman Scholar and Professor at the University of Illinois.

Education

Ph.D., University of Missouri
M.A., University of Missouri
B.A., Pennsylvania State University

Research

Corporate America, social media use in legacy newsrooms and rural poverty in America.

Teaching

JOUR 371: Financial News
JOUR 372: Coverage of the Economy

Selected Publications

Swasy, Alecia. (2020) A Wall Street Guidebook for Journalism and Strategic Communications. London: Routledge.

Swasy, Alecia. (2016) How Journalists Use Twitter: The Changing Landscape of U.S Newsrooms. Lanham, MD: Lexington Books/Rowan & Littlefield.

Swasy, Alecia (1993). Soap Opera: The Inside Story of Procter & Gamble.
New York: Times Books. Fortune magazine ranked it as one of the Best Business
Books of the Year. Published in hard/soft cover in North America, China, Japan
and Germany.

Swasy, Alecia (1996). Changing Focus: Kodak and the Battle to Save a Great
American Company. New York: Times Books.