Department and Office Lockups

The Washington and Lee brand is strong, and all entities on campus, from academic departments and centers to administrative offices, museums, and athletics, benefit from affiliation with the university's brand. Having too many individual marks for departments, offices, programs, etc. can dilute the overall brand and make it unclear as to whether those entities are part of the university.

To avoid the proliferation of individual area logos and marks, departments, divisions, centers, offices, and individual faculty and staff should refrain from creating standalone logos or marks. Departments, Divisions, Centers, and Offices may work with the Office of Communications and Public Affairs to create lockups, which combine a primary W&L wordmark with the name of the campus entity. Lockups should be used on outward-facing media and materials, such as stationery, letterhead, business cards, brochures, annual reports, web pages, and presentations.

Below are examples of lockups:

Program Badges

While it's important to have formal and consistent lockups for outward-facing entities, it's also important to have visual options for internal use for certain types of programs, such as annual university-sponsored events. Program badges should not be used for offices and departments, but can be created by working with the Office for internally facing groups, programs, and resources for use on swag, social media icons, t-shirts, etc.

Program badges should include a graphic element and the name of the program and should not include the university's official marks (e.g. Wordmark, Symbol, or Trident) as part of the badge. If a badge will be used on outward-facing communications, the Wordmark or Symbol should be included in addition to the badge. Below is an example of a program badge: