Primary Colors
W&L's two primary colors are PMS 287 and PMS 424. No other color may be used when reproducing the university logo.
PMS 424
RGB 112 115 114
HEX 707372
CMYK 30 20 19 58
Color and Typography
The use of consistent colors and fonts across the university's digital and print collateral is important for building, maintaining, and protecting the university's brand. W&L's primary colors are blue and white, but a variety of supporting colors are available to make print and web designs more vibrant and interesting.
Liberty Hall Grey
W&L Blue
PMS 287
RGB 0 48 135
HEX 003087
CMYK 100 75 2 18
Secondary Colors
W&L's Graphic Identity includes secondary colors that may be used to provide variety and visual interest without leaving the recognized palette. Secondary colors should be used in less than 50 percent of the whole palette for a single piece.
Spring Leaf
PMS 369
RGB 100 167 11
HEX 64A70B
CMYK 68 0 100 0
Slate
PMS 7545
RGB 66 85 99
HEX 425563
CMYK 58 32 18 54
Brick
PMS 208
RGB 134 31 65
HEX 861F41
CMYK 15 100 37 45
Blue Ridge
PMS 7690
RGB 0 118 168
HEX 0076A8
CMYK 95 41 10 0
Sunrise
PMS 2347
RGB 225 6 0
HEX E10600
CMYK 0 88 100 0
Footbridge Grey
PMS Warm Grey 2
RGB 203 196 188
HEX CBC4BC
CMYK 0 4 7 19
Cannan Green
PMS 348
RGB 0 132 61
HEX 00843D
CMYK 96 2 100 12
Autumn Leaf
PMS 7409
RGB 240 179 35
HEX F0B323
CMYK 0 31 100 0
Blue Sky
PMS 2975
RGB 153 214 234
HEX 99D6EA
CMYK 34 0 5 0
PMS 2975 (30%)
Typography
Palatino is the complementary typeface for W&L's Graphic Identity program. It is one of the most widely used text typefaces and has been adapted to virtually every type of technology. The use of Palatino permits us greater flexibility in the creation of electronic templates for a variety of uses. As of 2019, Publications added additional fonts to the Graphic Identity for use in official publications but suggests Palatino as the most widely available font for use.
Substitute Typefaces
Use of primary typefaces is always preferred, but when primary typefaces are not available approved substitutes may be used.
Times New Roman, a serif, and Arial, a sans-serif, are acceptable substitutes and are widely available and commonly installed on most computers. They are the only two substitute typefaces that are approved for use in PowerPoint templates, websites, email templates, informal internal communications, written letters, and other instances when the primary typefaces are not available.
Liberty Hall Grey
W&L Blue
PMS 287
RGB 0 48 135
HEX 003087
CMYK 100 75 2 18
Secondary Colors
W&L's Graphic Identity includes secondary colors that may be used to provide variety and visual interest without leaving the recognized palette. Secondary colors should be used in less than 50 percent of the whole palette for a single piece.
Spring Leaf
PMS 369
RGB 100 167 11
HEX 64A70B
CMYK 68 0 100 0
Slate
PMS 7545
RGB 66 85 99
HEX 425563
CMYK 58 32 18 54
Brick
PMS 208
RGB 134 31 65
HEX 861F41
CMYK 15 100 37 45
Blue Ridge
PMS 7690
RGB 0 118 168
HEX 0076A8
CMYK 95 41 10 0
Sunrise
PMS 2347
RGB 225 6 0
HEX E10600
CMYK 0 88 100 0
Footbridge Grey
PMS Warm Grey 2
RGB 203 196 188
HEX CBC4BC
CMYK 0 4 7 19
Cannan Green
PMS 348
RGB 0 132 61
HEX 00843D
CMYK 96 2 100 12
Autumn Leaf
PMS 7409
RGB 240 179 35
HEX F0B323
CMYK 0 31 100 0
Blue Sky
PMS 2975
RGB 153 214 234
HEX 99D6EA
CMYK 34 0 5 0
PMS 2975 (30%)
Typography
Palatino is the complementary typeface for W&L's Graphic Identity program. It is one of the most widely used text typefaces and has been adapted to virtually every type of technology. The use of Palatino permits us greater flexibility in the creation of electronic templates for a variety of uses. As of 2019, Publications added additional fonts to the Graphic Identity for use in official publications but suggests Palatino as the most widely available font for use.
Substitute Typefaces
Use of primary typefaces is always preferred, but when primary typefaces are not available approved substitutes may be used.
Times New Roman, a serif, and Arial, a sans-serif, are acceptable substitutes and are widely available and commonly installed on most computers. They are the only two substitute typefaces that are approved for use in PowerPoint templates, websites, email templates, informal internal communications, written letters, and other instances when the primary typefaces are not available.