Palatino has been selected as the complementary typeface for our Graphic Identity system. It is one of the most widely-used text typefaces and has been adapted to virtually every type of technology. The use of Palatino permits us greater flexibility in the creation of electronic templates for a variety of uses. As of 2019, Publications added additional fonts to the Graphic Identity for use in official publications, but suggests Palatino as the most widely available font for use.
Only two colors exist for the university identity. They are PMS 287 and PMS 424. No other color may be used when reproducing the university logo. ("PMS" refers to the Pantone Matching System, which is used by printers to specify particular shades of ink color and allow them to match colors consistently.)
PMS 424
RGB 112 115 114
HEX 707372
CMYK 30 20 19 58
PMS 287
RGB 0 48 135
HEX 003087
CMYK 100 75 2 18
In addition, Washington and Lee's Graphic Identity includes 10 secondary colors. These colors may be used to provide vareity and visual interest without leaving the recognized palette. Secondary colors should be used in less than 50 percent of the whole palette for one piece.
PMS 369
RGB 100 167 11
HEX 64A70B
CMYK 68 0 100 0
PMS 7545
RGB 66 85 99
HEX 425563
CMYK 58 32 18 54
PMS 208
RGB 134 31 65
HEX 861F41
CMYK 15 100 37 45
PMS 7690
RGB 0 118 168
HEX 0076A8
CMYK 95 41 10 0
PMS 2347
RGB 225 6 0
HEX E10600
CMYK 0 88 100 0
PMS Warm Grey 2
RGB 203 196 188
HEX CBC4BC
CMYK 0 4 7 19
PMS 348
RGB 0 132 61
HEX 00843D
CMYK 96 2 100 12
PMS 7409
RGB 240 179 35
HEX F0B323
CMYK 0 31 100 0
PMS 2975
RGB 153 214 234
HEX 99D6EA
CMYK 34 0 5 0
PMS 2975 (30%)