Videography is part of a suite of creative services that Communications provides to the University community in support of the following objectives:
- Promoting curricular, co-curricular and extracurricular programs via short videos and interactive features designed to enhance the University's reputation among key external audiences including prospective students, parents, alumni and news media.
- Documenting presentations or talks by speakers whose topics or expertise have news value beyond the University community and are likely to generate media coverage.
- Creating multimedia features that promote engagement with the University among key external audiences.
- Providing live-streaming and video archiving of official university events of interest to external audiences, including convocations and commencements.
Video and multimedia projects that fall outside the scope of Communications include:
- Capturing lectures by professors and speakers whose interest is confined to the internal academic community
- Filming performances, conferences, symposia and other campus events whose primary audience is internal.
- Filming and/or livestreaming student-sponsored events.
- Creating video to promote programs created by academic and administrative departments whose primary audience is current students, faculty/ staff or peer institutions.
In instances where the project falls outside the stated scope of Communications work, the requestor will be directed first to Academic Technologies, and then to a group of freelance videographers who are familiar with the University's video specifications. Any audio, video or multimedia to be hosted or streamed on the University's website and/or official social media channels must be first approved by the Communications office
If your department has video needs that meet one of the above objectives, please fill out a Video Request Ticket on the Communications Office's Project Intake Form. To help with scheduling, please let us know as early as possible when videography is needed.